Developing a Strategy for Using Social Media-Harnessing Social Media for Organizational Outreach
California Youth Advocacy Network
Social media is a powerful tool organizations can use to share messages, connect with partners, and advocate for change. Ms. Vagadori points out that, before jumping online and using social media to try to achieve program goals, it’s critical for organizations to develop a strategy to guide their activities. In this presentation, she introduces a four-step process for creating a social media strategy. She presents examples of how local organizations have successfully developed such strategies and launched social media campaigns to bring about change in their communities.
Recorded: July 26, 2012